Privacy Policy

Effective date: {{EFFECTIVE_DATE}}

Sofia So Fit (“we,” “us,” “our”) is operated by {{LEGAL_ENTITY}}, 444 W Jackson Blvd, Chicago, IL 60606. This policy explains what information we collect when you use sofiasofit.com, our forms, our text messages and our training services, and what we do with it. Short version: we collect what we need to coach you and run the business. We don’t sell your information. You can ask us to delete it.

1. Information we collect


Information you give us


  • Contact details: name, email address, mobile number, Instagram handle (optional).

  • Form answers: where you’re located, your fitness goal, experience level, injuries or health notes you choose to share, training days, equipment access and anything you type into a message box.

  • SMS consent records: whether you checked the SMS consent box, the wording you agreed to, the date and time, and the form or page where you did it. We keep these records to prove consent.

  • Messages: texts, chat messages, emails and replies you send us, including replies to daily accountability texts.

  • Photos and videos: form-check videos or progress photos you choose to send.

  • Testimonials: quotes, results and photos you submit with permission to share.


Information collected automatically


  • Website usage: pages visited, device and browser type, approximate location from your IP address, referring links and UTM tags, collected through analytics tools and cookies (see section 6).

  • Message delivery data: whether an email or text was delivered, opened or clicked.


Payment information


Payments are processed by Stripe. Your card number goes directly to Stripe. We never see or store your full card number. We receive your name, email, the product you bought, the amount, the last four digits of your card and the payment status so we can deliver what you bought and handle receipts and refunds. Stripe’s privacy policy is at stripe.com/privacy.


2. Fitness information is sensitive


Goals, injuries, weight, photos, workout logs and message replies can reveal things about your health. We treat this information as sensitive:


  • Only Sofia Radice and the people who maintain our systems on her behalf can see it.

  • We use it only to coach you and to run the services you signed up for.

  • We never sell it, and we never share it with advertisers.

  • You can ask us to export or delete it at any time (section 8).


Nothing you share with us is medical advice or a medical record. If you have a medical condition, talk to your physician before starting any exercise program.


3. How we use your information


  • To send you what you asked for (a free guide, a program, texts, a booking confirmation).

  • To coach you: build programs, run check-ins, answer your messages.

  • To send daily accountability texts and program check-ins if you’ve subscribed to them.

  • To send marketing emails and, with your separate consent, marketing texts about training, programs and offers. You can opt out anytime.

  • To process payments, send receipts and handle refunds.

  • To book and remind you about calls and sessions.

  • To understand how the website is used and improve it.

  • To comply with law and protect our rights.


4. Text messages


We send texts only if you checked an SMS consent box, texted us first, or texted a keyword like START. Message frequency depends on the program you’re in; see our SMS Terms. Message and data rates may apply.


Reply STOP to any text to opt out. Reply HELP for help. Opting out of texts doesn’t cancel a paid subscription; see the Terms for how to cancel.


We store your consent record and your opt-out record. We do not share your mobile number or SMS consent with third parties for their own marketing. Mobile opt-in data is never sold.


5. Who we share information with


We share information only with providers who help us run the business, and only what they need:


  • Customer relationship and messaging platform: stores your contact record, form answers, messages and consent records, and sends our emails and texts.

  • Stripe: processes payments.

  • Video call provider: hosts coaching and consult calls.

  • Email and SMS carriers: deliver messages.

  • Website hosting and analytics: host the site and measure traffic.

  • Professional advisors and authorities: if required by law, to enforce our terms or to protect someone’s safety.


If the business is sold or merged, your information may transfer to the new owner under this same policy. We don’t sell personal information, and we don’t share it for cross-context behavioral advertising.


6. Cookies and analytics


We use cookies and similar tools to keep the site working, remember your form progress, measure traffic and understand which links and videos bring people here. We may use Google Analytics and, if we run ads, a Meta pixel. You can block cookies in your browser. The site still works, though some forms may not remember your progress.


7. How long we keep information


  • Contact and message records: while you’re a lead or client, and up to {{RETENTION_YEARS}} years after your last contact with us, unless you ask us to delete sooner.

  • SMS consent and opt-out records: at least 4 years, to meet carrier and legal requirements.

  • Payment records: as long as tax and accounting rules require.

  • Fitness information (intake answers, photos, logs): until you ask us to delete it or your client relationship has been inactive for {{RETENTION_YEARS}} years.


8. Your choices and rights


  • Unsubscribe from email: use the link at the bottom of any marketing email.

  • Stop texts: reply STOP.

  • Access or export: ask us for a copy of the information we hold about you.

  • Correct: ask us to fix anything that’s wrong.

  • Delete: ask us to delete your information. We’ll do it unless we need to keep something for legal, tax or consent-record reasons, and we’ll tell you if so.

  • Withdraw consent: anytime, for anything consent-based.


Email sradice77@gmail.com with your request. We’ll respond within 30 days. We’ll never treat you differently for exercising these rights.


9. Children


Our services are for adults 18 and older. Athlete training for anyone under 18 is arranged through a parent or guardian, who provides the contact information and consents on the minor’s behalf. We don’t knowingly collect information directly from anyone under 18. If you think we have, email sradice77@gmail.com and we’ll delete it.


10. Security


We use reputable providers, password protection, two-factor authentication where available and access limited to the people who need it. No system is perfectly secure. If a breach affects your information, we’ll notify you as the law requires.


11. Where your information is stored


Our providers store information in the United States. If you use our services from outside the U.S., your information will be transferred here.


12. Changes to this policy


When we make changes, we’ll update the effective date above. If a change is significant, we’ll email you or post a notice on the site.


13. Contact


Sofia So Fit, {{LEGAL_ENTITY}}, 444 W Jackson Blvd, Chicago, IL 60606, sradice77@gmail.com. Related: Terms of Service and SMS Terms, linked in the footer.